Best Practices: Going to Work for Your Corporate Partners


This photo from champion tie-down roper, Tyson Durfey’s, Facebook and Instagram feeds is an excellent example of Best Practices for rodeo athletes. Tyson is a great cowboy to follow if you’re looking for ways to promote your brand through endorsing rodeo athletes, or as a competitor yourself for ideas on how to leverage your own social media channels to become a valuable asset to a potential corporate partner.

What’s going right >>>TysonDurfey

  • Leveraging an engaged fan base through social media channels to add value to his partner.
  • Paying respect to the tone and community of the social media platform, being authentic in what he’s sharing.

What esle do you see going right in this post from Tyson Durfey?

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